Cannes Lions

MERCEDES-BENZ A-CLASS

SPRINGER & JACOBY MEDIA, Hamburg / DAIMLEY CHRYSLER / 2005

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Overview

Entries

Credits

Overview

Execution

The Mercedes A-Class offers high safety levels in a side impact – a fact underscored when the A-Class remains unharmed every time a player slams into it. In this way we show that A-Class drivers and passengers enjoy very good protection.

Outcome

Placing the billboards in ice hockey stadiums led to a significant increase in the number of requests for information material and test drive appointments.

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