Cannes Lions
SCHOLZ & FRIENDS, Berlin / DAIMLEY CHRYSLER / 2006
Overview
Entries
Credits
Execution
In the two trucks we installed printed curtains. They give you the impression that a huge creature is sitting in the driver’s cabin.
Outcome
Everyone of the approximately 80,000 visitors of the Truck Grand Prix had to pass the 'snoring trucks' to get to the event. So they attracted everybody’s attention and became biggest talk of the festival.
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