Cannes Lions
PROXIMITY BBDO, Brussels / MERCEDES BENZ / 2008
Overview
Entries
Credits
Description
To invite Mercedes-Benz's top clients to the exclusive exhibition of the DaimlerChrysler Collection at the contemporary art fair Art Brussels.
Execution
Cars can be art. That is proved by Car Series of Andy Warhol and Black Car from Robert Longo in the DaimlerChrysler collection. Therefore, we created a personalized Warhol-like canvas that beautifully integrates all the fair info: the place, the date, how to subscribe andthe represented artists.
Outcome
The event takes place in April, so we’re still awaiting the results.
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12 items