Cannes Lions

MERCEDES-BENZ ATEGO

BBDO GERMANY, Stuttgart / MERCEDES BENZ / 2007

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Overview

Entries

Credits

Overview

Execution

The Atego from Mercedes-Benz is one of the most flexible trucks in its class.Special drinking straws made this point in a surprising and original way at a customer event held in the trucks section of the 61st International Motor Show in Frankfurt.

Outcome

Increased interest in the product benefits of the Mercedes-Benz Atego.

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