The Mercedes-Benz B-Class was designed with the modern family in mind; individuals who value luxury, style and safety in conjunction with the versatility of an active lifestyle. For this particular banner campaign, objectives were threefold: 1) generate awareness 2) educate consumers) and 3) drive traffic to the B-Class microsite. The online concept features a casually-dressed man placing gardening supplies into the back of a B-Class, with touts ‘Built for living’ and ‘The 1,530-litre B-Class’ located above and below the image respectively. Online media was launched on a series of websites that would have the greatest reach for the target demographic. The online campaign was a great success as click-through rates exceeded all expectations.