Cannes Lions

MERCEDES-BENZ B-CLASS

JUNG von MATT, Hamburg / DAIMLER / 2012

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The new B-Class is the perfect companion for young families, which find themselves at the beginning of an exciting new stage in life. The TV-commercial deals with the circle of life, as does the campagne. It signifies a development that shows the parents, the children and then the point in time when the children have children of their own. At this stage they realise that the once sought aspiration to be different from the parents does not always work out a hundred per cent after all.

Similar Campaigns

12 items

Renault Captur – Use it wisely

PUBLICIS CONSEIL, Paris

Renault Captur – Use it wisely

2022, RENAULT

(opens in a new tab)