Cannes Lions

MERCEDES-BENZ C-CLASS

JUNG von MATT, Hamburg / DAIMLER / 2011

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Description

The Attention-Assist in the new Mercedes-Benz C-Class warns the driver at first signs of drowsiness and recommends to have a break – no matter where you are. In the TVC, this leads to an unanticipated encounter.

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12 items

4 Eurobest Awards
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