Cannes Lions
MERKLEY + PARTNERS, New York / MERCEDES BENZ / 2006
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Set to a fast-paced contemporary technobeat, a robotic voice describes the dozens of processes that occur behind the scene of every Mercedes-Benz: "Weld Them. Dip Them. Test them. Build them. Wreck them. Freeze them. Nano-paint them. Lock them. Mold them. Roll them. Crush them. Shut them. Draft them. And Pre-safe them...” We end with the question "What goes into making the best cars in the world? You have no idea."
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