On 21st October 2006, 33 Mercedes-Benz E-Class models will be going on their long-distance journey from Paris to Beijing: The E-Class Experience (Agency: Oliver Schrott Kommunikation). Scholz & Volkmer accompanies the event with an online special. An interactive Google Maps application will be integrated into the Mercedes-Benz website making it possible for users to explore the route and to follow the current locations of the vehicles in real-time. Users will be able to experience the different phases (application, pre-coverage, live coverage and post-coverage) through a virtual tour host, live broadcasts to the drivers and video documentations.