Cannes Lions
21 TORR, Reutlingen / DAIMLEY CHRYSLER / 2004
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G-Class IAA 2003 Web Special: the IAA 2003 Web Special will take the form of a microsite with information on all of the series in the G-Class, acting as an appealing addition to the regular information on mb.com. It’ll combine detailed product information with high-quality visuals and theme statements, presenting the G-Class as a unique automobile, a modern, forward-looking classic. The conceptual leitmotif of the new G-Class catalogue will also serve as the visual and verbal framework for the IAA 2003 Web Special. It communicates with great intensity the timeless elegance of this motorcar to a target group with an appreciation for the finer lifestyle.
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