Synopsis The microsite integrated with all other support mediums and creative, offers detailed and engaging product information that focuses on the vehicle’s style, luxury, and utility. As well the GL Teaser media campaign used an over-the-page, expandable banner that covered twice the space of a typical expandable banner. Objectives The purpose of the GL-Class launch campaign was to generate awareness of the launch of the new GL-Class. A Drive to Order program with a purchase incentive from MB Financial successfully pushed quality leads to dealers and exceeded conversion rate targets.

Target Group In-market SUV buyers