Cannes Lions
ELEPHANT SEVEN, Hamburg / DAIMLEY CHRYSLER / 2007
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'The new generosity of travelling' – that’s how Mercedes-Benz features its R-Class 4MATIC. The new banner : a map of Europe instantly spreads over the whole screen.After a few seconds the astonished user realises that he has begun a virtual trip through Europe. Wherever he finds his way with the mouse pointer, little red flags blossom on the map. Whatever this journey looks like – the R-Class 4MATIC is to be the ideal car.
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