The new SL is the flagship roadster for Mercedes-Benz. Its stunning good looks and unprecedented innovation make it truly inspiring. The SL features a retractable hardtop which not only transforms it from a coupe to a roadster in 12 seconds but also brings about a transformation for the driver - each fold in the brochure shows the top retracting while the copy romances a sense of escape and inspiration.

Target sales for this model were dramatically larger than the outgoing design. This mailing measurably contributed to achieving that goal.