The idea was to parallel the similarities of the Sprinter transporter and a computer folder. Why? Because both can contain more than one would imagine. Therefore, we created a special "Sprinter Folder", loaded with multiple subfolders, whose titles and icons made up a story about the Sprinter. We communicated this to where small business owners spend a lot of their daily time: in the Windows-Explorer of their computer. So, the desired, average response quota was met and exceeded.