The approach of the agency is the combination of architecture, communications and media. All category groups influence each other and understood as equal components in order to achieve the best brand experience. The project was carried out by a professional and experienced team (agency and client) within seven month.

Mercedes-Benz presents a new global image for automobile exhibitions. The key design elect is the "Silver Flow" - a dynamically shaped spatial sculpture that interprets the core brand in a sensually elegant, technically fascinating design. Parametrically arranged in the space, aluminum sections create a symbol that can be seen from a distance; a silver brand space, facade, roof and sculpture that seems to hover in weightlessness over the display area. Dissolving the boundaries between architecture, media and light, the shape appears to constantly change with the natural movement of visitors. This sculpture points to the highlights and animated light creates different atmospheres, ranging from the brand´s characteristic silver, to dynamic campaign colour schemes.