Cannes Lions

MERCEDES-BENZ USED CARDS

ELEPHANT SEVEN, Hamburg / DAIMLEY CHRYSLER / 2007

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You can spot a good second-hand car anywhere – even on the Internet. The easiest way to identify a good car is by its Mercedes star. And we explain why this is with the help of our stand-alone banners, each of which highlights a particular advantage in a simple but memorable way. The banner appears on car websites and online second-hand car marts, and is designed to draw men to the big Mercedes-Benz used car portal.

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