Time reflects in the first person, the desires of man: if we fall in love, we want it to last forever, if we're bored, we ask it to hurry. When we're waiting, we ask it to speed up and when we have what we want, we ask it to stop. However, what we don't realise is that the decision is ours, not his. To that end he reminds us that the sooner we have what we want, the more time we'll have to enjoy. The commercial closes saying: Mercedes C Class Sport Edition. Enjoy.