Nearly New Car is the quality stamp given to the "constructor endorsed" secondhand car offering of Daimler Chrysler. These cars are hot because they are recent, have low mileage and are restored to mint condition.

For Nearly New Car Belgium, the nnc.be site is the main marketing and sales channel, and online promotions are the main communication method. In this online campaign we had to focus on strong promotional offers evoking direct sales.By combining visual impact and xml technology we were able to create a "sense of urgency" and sold over 200 cars in less then 8 days.