Cannes Lions
CLM BBDO, Boulogne-Billancourt / MERCEDES BENZ / 2006
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The screen is split in two. On one side, a Mercedes E-Class is driving along, on the other, a beautiful model is being interviewed. Suddenly, the picture freezes. It freezes on the model just as she is making a silly face, like in a bad photo. On the other side, the Mercedes is still the same. The film starts up again, stopping every now and again. Each time it freezes, the model is making a face and the E-Class still looks magnificent.E-Class. Elegant. All the time.
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