In Colombia are very common, the car radio spots that manifest great adventures, thats why we transform that cliché into an innovative way to talk about the original parts benefit.

When you repair your car with non original parts, that part work for a while, but any time, when you are driving it will start failing. Literally it means, that is in the road that you’ll feel that part failing.

Thats why we create those car travel adventures radio, but we change a letter or a gramatical connector so in the radio spot happen the same that in real life. The story sound similar, but you listen to the mistake. The original part work similar, but in the road you feel it as a mistake to.