Cannes Lions

MERCEDES R-CLASS

SCHOLZ & VOLKMER, Wiesbaden / MERCEDES BENZ / 2006

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'The R-Class. Something big is happening.' - With this motto the new Grand Sports Tourer is presenting itself on the Web. 3D visualisations serve to draw attention to the vehicle in an interactive way. With illustrated and realistic worlds presented in succession, the user is introduced to the chapters. 14 short films, produced exclusively for use on the Internet, present the highlights. The special is a continuation of the presentation and appearance of the R-Class on the Web. Already before the market launch took place, a long-lead campaign as a benchmark in the automobile sector ran for 14 months.

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