• 62% eDM open rate – nearly 3x the benchmark open rate of 23% (Source: Epsilon); click-through rate of 46% against benchmark of 20% (Source: Lyris) • 33.6% increase in Facebook page likes (3,329 new likes, equivalent to 8x BMW Singapore’s total page likes) – biggest proportion (36%) from users aged 25-34• 61% increase in brand interactions – 1,449 unique Signature Drives created• 361 actual test-drives achieved, equivalent to 3.3x what a comparable Mercedes-Benz model did within same period • 28.6x ROI, despite dampening effect of rising Certificate of Entitlement prices on car sales