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Mercurial Speed Box

R/GA BUENOS AIRES, Buenos Aires / NIKE / 2017

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Overview

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Overview

Description

Speed Box is the first football cleat shoe box in the world that helps you train for the season. It was designed to complement the exercises included in the Nike Football App. The magnetized corners are removable and serve as four cones with lights that functions as illuminated guides. The box also contains a speed tracking sensor to measure your progress with the designated drills.

Execution

Nike is one of the most innovative brands in the world. Nike´s consumer expect innovation in everything the brand does. Based on the Nike Football App exercises, we created Speed Box. The acrylic box has magnetic, removable corners which then serve as four cones with guiding lights and a speed tracking sensor to measure kids progress with the exercises and drills included in the app.

Outcome

We created a post purchase experience, increasing the engagement with the new Mercurial Superfly V football cleats. We took an obsolete packaging element and created a functional training system that complemented the Nike Football App. Cleats shoe boxes will never be the same!

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