Cannes Lions
JOHN X HANNES / MERRELL / 2018
Overview
Entries
Credits
Description
You know what you can see from space? Blue. Green. Brown. The Pacific. The Redwoods. The Andes. Places begging to be experienced. You know what you can’t see? Your phone. Your computer. Deadlines. All the materialistic stuff that consumes us. Modern life gets complicated. Yet what matters remains simple. Earned experiences over gathered possessions. Nature stays essential. Majestic. Transformational. Our film’s heroes—three siblings who took different paths in life—experience this profound truth on an adventure to discover something their father left them. In a beautiful cinematic journey guided by their father’s wisdom, they find all they ever needed.
Execution
Our film leads the global launch of a wave of reinvention for the Merrell brand across all touch points. It was launched to the global leadership and sales infrastructure of Merrell, and rolled into multiple cinema screenings. The film will ultimately live in cinemas, online and across Merrell’s social channels. The media push begins in earnest late summer 2018.
Outcome
After our film was launched to the global leadership and sales infrastructure of Merrell, it has become the global rallying cry for the entire company. The film will continue to live in cinemas, online and across Merrell’s social channels. The media push begins in earnest late summer 2018.
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