Facebook changed the way we communicate online. As they prepared to rebrand to Meta, they set out to change that again, this time hoping to become a leader in the developing metaverse. Our launch film illustrated this shift through the story of a group of art students and their encounter with French Post-Impressionist painter Henri Rousseau’s 1908 work, Fight Between a Tiger and a Buffalo. Upon admiring the naïve, two-dimensional piece, a three-dimensional reality reveals itself, using a blend of puppetry, CG and AI that grafted Rousseau's painterly style onto every shot.