Spikes Asia

Metalic Poster

DENTSU, Tokyo / AMADA / 2016

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Overview

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Credits

OVERVIEW

Background

AMADA is a manufacturer of sheet-metal processing machinery with one of the largest market shares across the world.

The company’s problem was that its business and technology were not well understood by consumers.

Execution

The poster was designed using AMADA’s advanced technologies of laser-cutting and punching on a stainless metal sheet.

In it, the products of AMADA were designed as pictograms.

More than 300 pictograms were used to express the relation between the metal processing technology of AMADA and the society.

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