People are shown rushing, but not seeming to be stressed. Rush through town without stress. Metro.

Each creative execution is made specially for the specific media, with the purpose of making the media more active in the city. Thus the public might better notice our message.

The cost per thousand exposures are a fraction of that of traditional media, and the quality of the exposure is at least as effective because of the integrated media, message and consumer approach. Therefore, the entries all contribute very cost-efficiently to the overall brand-building targets.