Cannes Lions
MEXICO TOURISM PROJECT
PUBLICIS MEXICO, Mexico City / CONSEJO DE PROMOCION TURISTICA DE MEXICO / 2013
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Overview
Entries
Credits
OVERVIEW
Execution
Who are you going to trust more than one of your own?
We set up limos at major airports in US and Canada with hidden cameras, then we cut this confessions into TV spots, web, social media, OOH, interviews and TV shows. The voice of our visitors became our voice
Outcome
We broke long standing record for international visitors on a single year with 22.6 million tourists.
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