Cannes Lions

MEY FINE BODYWEAR

JUNG von MATT WERBEAGENTUR, Hamburg / GEBRUDER MEY / 2001

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Two tough guys face each other in a duel at high noon. Who has the stronger nerves? Who will pull the trigger first? The underwear of one of the cowboys pinches, and instead of reaching for the gun, he adjusts it. His rival makes the deadly shot. Super: Ill-fitting underwear can be deadly.

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