MGD64 only has 64 calories. But it's twelve full ounces. So it's a true drink. It's not something that comes in a teeny, tiny wine glass or an emaciated baby coconut. When you order an MGD64, you get a full on beer with all the trappings. This campaign made that point extremely evident. When given the choice between a 64 calorie MGD64 or 64 calories of something else, well, there is no choice. Go with the beer. The end.