Adidas International mi adidas – Customised ShoesAssignment: to create a website that directly marketed the mi adidas concept to consumers, driving them to shop for and purchase the product line.Solution: We created a theme of "Why, How, & Where" for mi adidas. On a new website, this theme addressed "why" people should buy “mi adidas” customised shoes, "how" the 3-step process works for customising the shoes, and "where" the shoes could be bought. The website also included a section where visitors can browse through the various designs available.