Cannes Lions

MICROSOFT BRANCH OFFICE SOLUTIONS

HARRISON TROUGHTON WUNDERMAN, London / MICROSOFT / 2007

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OVERVIEW

Outcome

Switching a software platform is a major corporate decision that can take up to 18 months or more to make.As a result of this mailing, however, Microsoft have already picked up eight enquiries and two firm leads – which could lead to sales worth more than £18m.

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