Cannes Lions
HARRISON TROUGHTON WUNDERMAN, London / MICROSOFT / 2006
Overview
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Credits
Outcome
The tour was a sell-out. Indeed, 740 people registered - which is 85% above our original target. From the campaign emails, 10% clicked through to the campaign site and, in November alone, 1300 unique users went to the campaign page with a total of 2000 page views.
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