Cannes Lions
HARRISON TROUGHTON WUNDERMAN, London / MICROSOFT / 2007
Overview
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Credits
Outcome
This campaign was timed to drop in the middle of August, ie at the very height of summer. So we intentionally tied our creative treatment to the attraction of being able to escape the office and still work hard – in much more pleasant surroundings.The result: one in five recipients went on line to find our more information. (That’s a 21% response.)
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