Cannes Lions

MICROSOFT/WINDOWS LIVE

VML, Kansas City / MICROSOFT / 2008

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The Live Search team wanted to create a game to drive trial, establishing Live Search as the hero. The result was Search Queries and the Missing Links, a game of logic and wit. Search Queries leverages story telling, animation, and unique characters to create a lasting, engaging IP.

A group of creatures, the Search Queries, have escaped into the Internet, and a series of riddles must be solved in order to locate them. The objective of the game is to retrieve them.

Between launch and mid-November, Search Queries had 1.04M puzzle starts and 30.593M search queries (no pun intended).

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