Cannes Lions
TURNER DUCKWORTH, London / WAITROSE / 2013
Overview
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Credits
Description
To redesign the range to clearly identify protein food types as well as clear navigation of product types e.g. dry/wet food, jelly or chunks etc.
Execution
The design uses brightly colour coded objects and clear typography to differentiate the food types and help navigate the large range. The dogs and cats interact with the objects differently on every pack to provide a playful character across the entire range of products.
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12 items