Cannes Lions

MIGROS GOODNESS BOXES

McCANN ISTANBUL, Istanbul / MIGROS / 2015

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Overview

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Credits

OVERVIEW

Execution

We create 9 different boxes based on each kind of mood. Such as For TV serial joy at home, for game excitement, for going on a diet, for working overtime...

We send these boxes to the people who need most. We found these people via their tweets.

We also put some goodness missions into the boxes to make goodness keep going.

We start a goodness movement with these missions.

People do their friends favor and their friends do theirs too.

With all this goodness we create the goodness map of Turkey.

Outcome

1.904 each of box were distributed.

Organic tweet impressions increased by 929%

Interaction rate by 334%

The number of Twitter followers by 95%

The daily tweets added to favorites by 1310%

The turn of daily retweets by 360%

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