Cannes Lions

MILDA LOW-FAT CREAM

LOWE PEOPLE, Stockholm / UNILEVER / 2004

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A naked man tackles a conductor in a packed Sympony-Orchestra-hall, he grabs his baton and starts waving it. Superimposed text: Earlier that day.

Cut to a woman cooking in a kitchen. The same man reads from a pack of Milda low-fat-cream and says: If this can make food taste good I’ll conduc…

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