Cannes Lions

MILK

BIG ANT INTERNATIONAL, Seoul / MAEIL / 2011

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Overview

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OVERVIEW

Description

Design a package for a vitamin fortified milk for young children.

Execution

Because the product is milk, and the idea is to attract children's interest, we decided to use a cartoon barn and cartoon characters as the design.

Outcome

The product quickly became number one in Korea for children's milk and has remained there since its release in October 2010. Over half a million units have been sold in the first 5 months.

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