Don’t bore teens or waste their time. Create a campaign that they don’t have to pay attention to for more than 5-seconds with lots of variety and randomness in multiple media. Talk to teens in a new and fresh way using their own scattered communication style.

Research indicated 5-second ads have the same impact as 30-second ads, with substantially lower cost. The second flight of this campaign is currently on air, however pre-testing was extremely positive with 11 of 13 criteria testing significantly above the norm, including uniqueness, noticeability, entertainment and consumption intent.