Everyone likes to dance. Especially to the music from your youth. But how are we supposed to dance when we’re old to R&B, breakbeat, house, techno, hard rock?The answer: Drink milk now for later.First, we launched a TV and cinema campaign, where people were directed towards the website via a tag.

Once online, we invited people to upload their own dance clip so they could dance in their own milk commercial. The most popular commercial was aired on four national television stations.