Cannes Lions

MILK - NATURE´S OWN SPORTS DRINK

ANR.BBDO, Stockholm / ARLA / 2014

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Milk is naturally rich in proteins that helps repair and rebuild muscles after exercise. In addition, you take in fluids, carbohydrates, calcium and vitamin D which is good for the bones. Dietitians at the Swedish Olympic Committee recommends milk for all their athletes before and after exercise. Or Nature's own sports drink as we call it.

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