Creative Solution:To get people excited about the hot air balloon festival we used all of the elevators' surfaces as advertising space – including the elevator floor.We chose this media because it is the only media that consumerscan board and physically goes up and down.The elevator took on a whole new dimension and the combination between the floor, walls and up/down motion created an exciting real-life effect: complete with “butterflies in the stomach” sensation

Results:The ambient campaign (elevators and bus shelters) was the only media besides TV.Tickets for the hot air balloon festival ran out 3 weeks before opening.