Cannes Lions

MILLER 64

SAATCHI & SAATCHI, New York / MILLER BRANDS / 2013

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Overview

Entries

Credits

OVERVIEW

Description

Only 64 calories in a Miller 64 Beer!

That's definitely something worth celebrating.

Execution

Starting from the classic 64bottles of beer”melody, we used 64Calories”to reinforce the product benefit, while pointing out the common frustrations of a healthy lifestyle.

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