Cannes Lions

MILLER BEER

SAATCHI & SAATCHI, New York / MILLER BRANDS / 2009

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Description

In order to avoid the $3 million cost of a 30 second spot on the Superbowl, a 1 second ad was aired during the game. Additional 1 seconds spots were shown on a supporting Miller High Life website. The intended pre-game buzz created a greater media presence free of charge.

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