Cannes Lions
POKE, London / MILLER BRANDS / 2006
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Designed to build upon advertising activity throughout international markets, the ‘Miller Revue’ is a refreshing and original way of expressing the core values of Miller Genuine Draft –hip, urban, cool – the easy, effortless way to approach life.We aimed to provide a unique brand experience, language independent, universal in appeal – crossing boundaries and cultures. A pleasingly single-minded approach to providing users with bite-size pieces of branded entertainment – intriguing, playful and rewarding.Commissioned to individual briefs, these internationally recognised artists with a multiplicity of styles and ideas have provided a rich, subversive and engaging body of work.
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