Cannes Lions
SAATCHI & SAATCHI, New York / MILLER BRANDS / 2011
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Miller High Life is tired of seeing professional athletes get all the glory – and the sponsorship money. In this spot we shine a harsh light on the absurdity of the pro-athlete endorsement by showing just how far these overpaid entertainers will go to shill their often random sponsors. What’s the solution to this madness? Sponsor real people – become The Official Beer of You. It’s just common sense.
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