Our solution was to make Miller Lite integral to the game of football, combining our most iconic brand asset; the white heritage can, with the icon of American Football; the goal post.

Using our signature brand colours we created a bespoke Miller Lite football field and gold end zone, that when tesselated horizontally or vertically creates a bigger, more dramatic and impactful field of play.

The display not only appealed to all true football fans through theuse of our iconic neutral colour ways and unmistakable football packaging but also encouraged store owners to give Miller Lite prime location in their stores for the football season - touch down!