Cannes Lions

Miller - Pride Coasters

JUNIPER PARK\TBWA, Toronto / MILLER / 2016

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Overview

Entries

Credits

OVERVIEW

Description

The Pride Coaster Poster is made up of jigsaw coasters that can be connected with other coasters to create sentences with fellow drinkers.

Execution

The Pride Coaster Posters were posted and shared at Pride events, in bars and beer gardens.

Outcome

They were a hit and we will be doing another version next year.

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