Cannes Lions
JUNIPER PARK\TBWA, Toronto / MILLER / 2016
Overview
Entries
Credits
Description
Texans are proud of their State, so we created a can that showcased the State. But we went one step further, we embraced the Hispanic culture that is a big part of the State. By enlisting a Tijuana based artist we were able to create imagery that was striking and truthful to the culture.
Execution
Unique single serve cans.
Outcome
The cans were a huge sales hit and Instagram darlings.
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